Health is one of the most highly searched internet topics. There are countless health web sites. Dozens of successful health magazines. Key general-interest publications all have regular health/healthcare sections. So does virtually every news program, talk show, morning variety show. Entire cable channels are dedicated to health. And ad spending in healthcare including direct-to-consumer (DTC) pharmaceutical, is the second largest category of all.

So why aren’t we healthier? (click here for more)