Language Lab™

iPod redefined the consumer language of digital music. Starbucks did the same for the lowly coffee house. Maybe your brand should do the same in its category. Or create a new category altogether.

Introducing Language Lab…a structured process that thrives on verbal anarchy. Too often, we all get caught up in our own jargon. Especially in healthcare markets, we tend to force this upon the consumers, who have no interest in learning yet another foreign tongue.

With Language Lab, we gather all the jargon from all stakeholders – including consumers – in a given category or niche, deconstruct it and then rebuild it into new constructions that are more resonant with consumers, and also meaningful to other stakeholders. Not only does this increase your communications effectiveness, but the enhanced language also becomes identified with your brand.

Tools of Engagement:  Content Power    People Power    The Way of What